Which Companies Should Be Advertising on TikTok
TikTok gives companies a great opportunity to promote their products or services and increase the target audiences, and their return on investment given the large user base that’s currently counting over 1 billion active users.
However, the biggest challenge that the companies face on the platform is standing out from the crowd and ensuring that the right audience will see a company’s ad at the right time.
Fortunately, companies that want to get more out of their TikTok advertising campaign should be utilizing the right strategies.
Using Ads on TikTok
Any business can create advertising campaigns on TikTok, but the best ones, that generate the best results, are the ones that target specific demographics.
According to research, the platform tends to attract younger generations of customers, with over 40% of users being between 18 and 24 years old.
Additionally, over 30% are between 25 and 34, and just a little over 11% are over 45 years old.
Furthermore, according to the same research about the TikTok user base, the platform is a lot more popular with women, with over 60% of the user base of TikTok being female, and it’s the most popular in the United States, where there are over 100 million users.
However, it’s important to know that the platform is available in over 150 countries, which means it has a global appeal with younger generations of consumers.
Although there isn’t a single correct strategy that companies can use in their advertising campaigns on the platform, there are several things that companies can do to optimize their ads on TikTok and improve their results.
Ads Manager
The TikTok ad manager is a place that companies can use to create, manage, and execute their advertising campaigns.
Through the platform, companies can develop engaging ads with different templates or visual formats, target specific segments of the target audiences for each campaign, and track the performance of their ads through personalized reports.
The platform uses a bidding advertising model, which means companies can set a daily and a campaign limit that will depend on the overall advertising budget they have.
It’s important to note that companies should be ready to spend at the very least $50 per day on their campaigns and $20 per day for specific ad groups.
Before a company can create any ads on the platform, it needs to create an account on the TikTok Ads Manager platform. That’s done through the TikTok for Business page, where companies can input their basic business details and sign up for an account.
Once a company has created its account, it needs to provide a few more business details and payment information, and then wait for the account to be approved before it can create an advertising campaign.
After the account is approved, there’s a Campaign button inside the TikTok Ads Manager where companies can choose the objectives of their campaign, the budget, and the name, and then create individual ads for it.
Co-CEO at 5W Public Relations, Dara Busch oversees 5W’s Consumer PR Practice, which includes Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.