Using Chatbots for Marketing
For any business, interaction with customers is always important. Customers who don’t get personalized experience from businesses are likely to switch loyalties.
This is where chatbots come in handy. Chatbots are automation tools that can push a business towards its goals.
They can manage processes and help in lead generation. Using chatbots can enable a business to automate customer communication through different social media platforms.
On landing pages too, chatbots can engage customers before directing them to a real person if necessary. Given below are some benefits of marketing with the help of chatbots.
Optimizes Resources
Automated tasks which would otherwise have to be completed by people saves time and money.
A business can engage in the entire customer journey with fewer resources.
They are good at repetitive tasks.
Assigning repetitive tasks to chatbots can free more time for tasks which require human skills.
Chatbots are available 24/7 and this cost saving comes from a one-time investment. Customer service with no waiting time has a positive impact on the reputation of a business.
Product Promotion
When a business launches a new product, it can set up an automated chatbot message for users when they visit the website.
Chatbots can also provide incentives like a promotional code.
Speed up Payments
Chatbots make online payments faster and easier.
They can answer questions on bills and account balance. To make payments, customers need not move away from the window they are on. They can make orders and pay in the chat.
This takes less time and effort. A money transfer service like Paypal can also be connected to chatbots.
Booking Appointments
Chatbots can confirm telephone, video, and in-person meetings. There are businesses like beauty salons and fitness studios for whom chatbots can prove to be extremely useful.
Chatbots can be hooked up to a Google calendar and they can then act as virtual assistants and book appointments for customers according to availability.
This is a positive experience for customers as they can get appointments without hassle.
This has a positive impact on the working of a business too. It can continue to work while appointments are lined up for it.
Make Orders Convenient
Customers can make orders in the chat itself. If they are not ready to make an order, chatbots can help customers define what they are looking for.
If a customer wants to order food, chatbots can take orders, deliver information, and integrate into systems to allow food to be scheduled for delivery or pick up.
Burger King has already adopted this trend for their order and delivery systems.
Share Updates and News
Customers get inundated with emails and notifications and sometimes this could be irritating for them. Chatbots share news and updates with customers only when it is relevant.
For instance, customers get notifications only when they are on the website of a business.
Match.com has a dating bot which helps its customers find a date.
Co-CEO at 5W Public Relations, Dara Busch oversees 5W’s Consumer PR Practice, which includes Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.