Tips for Boosting Media Coverage
Media coverage makes for a very credible and trustworthy marketing tool to showcase a brand.
However, companies that get media coverage should remember that the coverage is only as good as the scope of the audience that’s eventually going to see that coverage.
That means it’s up to the company to ensure everyone knows about the coverage by promoting it.
Media Page
One way companies can showcase all of their previous media coverage is by having a dedicated page on their business websites.
Creating an online portfolio of past media coverage can help companies demonstrate their achievements as well as generate more credibility with the target audience.
On their media pages, companies can either link to the articles that talk about them or simply display the logos of the relevant media outlets that cover them.
Showcasing the placement that a company has received in an outlet can benefit companies by generating more coverage in the future.
That’s why it’s best for businesses to include on their website a short and concise description of the coverage they have received and links to that coverage
Sharing the News
Another way that companies can boost their media coverage is by sharing the articles about them across their social media channels.
The company’s social media accounts can be used to communicate with the audience about the media coverage that it received.
These accounts can include links to this coverage too. It’s important for companies to tag the journalist or reporter who covered them, as well as the media outlet itself where the coverage was published.
Companies can also share articles about them on the social media accounts of their owners or employees, and tag the company as well as the media outlet and journalist that created the piece.
Asking for Support
Companies can increase their outreach by sending a message to any relevant partners and vendors about their media coverage.
This outreach can strengthen the relationship businesses have with those parties. Companies can ask other people to help their media outreach efforts by sharing the pieces about them on their own social media channels.
Businesses can also grow their networks and contact lists by sending the coverage to any relevant email contacts alongside a brief introduction of the media placement the company received.
Lastly, it’s important for companies to use media coverage to help them grow by illustrating the achievements shown in that coverage.
This can easily be achieved by having the company’s salespeople forward the article to any cold or warm leads, which increases credibility for the business, and encourages more leads to convert.
As Co-CEO at 5W Public Relations, Dara Busch oversees 5W’s Consumer Practice, which includes Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.