5WPR CEO Dara Busch Public Relations Blog

Great PR for Travel Destinations

Dara Busch, 5WPR on April 8, 2022

Tourism and travel public relations play a key role in helping companies remain visible in their markets. Without the right PR strategies, most people might not even be familiar with a brand or what it does. These days, people tend to travel more frequently, and a lot further than ever before.

That means, companies have no choice but to work hard to stand out in a very competitive market. One of the best ways that companies in popular travel destinations can use to promote themselves is through public relations.

Cross-Posting Content Essentials

Dara Busch, 5WPR on April 5, 2022

Practically every year, people around the world are introduced to a brand new social media platform.

In the last few years, Twitter Spaces, Discord, and Twitch have all become quite popular all over the globe.

This rapid change has provided a new challenge for many companies that have started wondering whether they need to create content for every single social media platform and their audiences, or simply save time and cross-post their content on multiple platforms.

Cross-posting is whenever a company shares the same content across a number of social media platforms.

Tips for Boosting Media Coverage

Dara Busch, 5WPR on April 1, 2022

Media coverage makes for a very credible and trustworthy marketing tool to showcase a brand.

However, companies that get media coverage should remember that the coverage is only as good as the scope of the audience that’s eventually going to see that coverage.

That means it’s up to the company to ensure everyone knows about the coverage by promoting it.

Top Examples of Brand Essence

Dara Busch, 5WPR on March 30, 2022

A company’s brand essence can influence all of its promotional efforts, as well as the perceptions that customers have of it. While it might be easy to come up with a logo or tagline, the brand essence isn’t an obvious element of a company. Some of the top brands have a brand essence statement that connects the idea behind the business to its visual identity, marketing campaigns, and product offerings.

Engaging Content Companies can Share

Dara Busch, 5WPR on March 28, 2022

Sometimes, companies seem to run out of social media content for their followers.

Between talking about what the business is about and what kind of solutions it provides, as well as promoting new products or services, it’s easy for companies to run out of things to talk about with their followers.

Fortunately, there are plenty of other topics that companies can talk about on social media.

Consumer Behaviors and Company Values

Dara Busch, 5WPR on March 24, 2022

There are an infinite number of variables that can determine whether a company’s values make an impact on its success.

Some of the world’s most revolutionary and successful brands include Amazon, Apple, Nike, and Microsoft. However, the brands that can make the largest impact on consumers are actually brands that are compared to their competitors.

Comparison turns brands that are competing with each other for consumers into competing for the first spot in the popularity ranking, such as Nike vs Adidas, or Apple vs Samsung.

Many people will happily support a specific brand and share their experiences with it in digital spaces, turning themselves into brand loyalists and advocates.

Making a Press Release a Part of Successful PR

Dara Busch, 5WPR on March 22, 2022

To create a PR campaign, companies first need to establish a clear campaign goal, such as informing the public about a piece of news from a business, reaching a bigger consumer base, raising awareness about a new product, or improving a company’s reputation.

APR campaign is supposed to use strategic messaging to communicate with a company’s target audience and to successfully reach the overall goal of the campaign.

Gaming Public Relations

Dara Busch, 5WPR on March 18, 2022

There are still some people that don’t really know how big the video game industry truly is. In general, about ten newly released games make as much, or more, as Hollywood’s biggest blockbuster every year.

The gaming industry revenue reached nearly $200 billion last year, and in comparison, both the NBA and the NFL combined made about $24 billion the same year.

Behind all of the familiar franchises, names, and corporations of the gaming industry, there are teams of PR experts that have to face the same challenge as their PR colleagues in other sectors.

Marketing Strategies for Beginners

Dara Busch, 5WPR on March 15, 2022

People that are just starting their own business are always in need of some promotional strategies.

It’s becoming increasingly difficult for companies to stand out in a crowded market, but with the right marketing strategies, it can be easier to reach consumers and generate more sales, even for marketing beginners.

Tips on Creating a Crisis Communication Plan

Dara Busch, 5WPR on March 14, 2022

Communication during a crisis situation is most effective when it’s clear and consistent.

That’s why companies need to create a crisis communication plan that includes delivery methodologies, primary messages, as well as regular updates to ensure all communication throughout a crisis is strategic and thoughtful.

When companies don’t have a crisis communication plan and only communicate reactively to a situation, it can cause a lot of uncertainty, stress, and confusion for everyone.