Top Examples of Brand Essence

A company’s brand essence can influence all of its promotional efforts, as well as the perceptions that customers have of it. While it might be easy to come up with a logo or tagline, the brand essence isn’t an obvious element of a company. Some of the top brands have a brand essence statement that connects the idea behind the business to its visual identity, marketing campaigns, and product offerings.

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Engaging Content Companies can Share

Sometimes, companies seem to run out of social media content for their followers.

Between talking about what the business is about and what kind of solutions it provides, as well as promoting new products or services, it’s easy for companies to run out of things to talk about with their followers.

Fortunately, there are plenty of other topics that companies can talk about on social media.

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Consumer Behaviors and Company Values

There are an infinite number of variables that can determine whether a company’s values make an impact on its success.

Some of the world’s most revolutionary and successful brands include Amazon, Apple, Nike, and Microsoft. However, the brands that can make the largest impact on consumers are actually brands that are compared to their competitors. 

Comparison turns brands that are competing with each other for consumers into competing for the first spot in the popularity ranking, such as Nike vs Adidas, or Apple vs Samsung.

Many people will happily support a specific brand and share their experiences with it in digital spaces, turning themselves into brand loyalists and advocates. 

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Making a Press Release a Part of Successful PR

To create a PR campaign, companies first need to establish a clear campaign goal, such as informing the public about a piece of news from a business, reaching a bigger consumer base, raising awareness about a new product, or improving a company’s reputation.

APR campaign is supposed to use strategic messaging to communicate with a company’s target audience and to successfully reach the overall goal of the campaign.

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Gaming Public Relations

There are still some people that don’t really know how big the video game industry truly is. In general, about ten newly released games make as much, or more, as Hollywood’s biggest blockbuster every year.

The gaming industry revenue reached nearly $200 billion last year, and in comparison, both the NBA and the NFL combined made about $24 billion the same year.

Behind all of the familiar franchises, names, and corporations of the gaming industry, there are teams of PR experts that have to face the same challenge as their PR colleagues in other sectors.

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Tips on Creating a Crisis Communication Plan

Communication during a crisis situation is most effective when it’s clear and consistent.

That’s why companies need to create a crisis communication plan that includes delivery methodologies, primary messages, as well as regular updates to ensure all communication throughout a crisis is strategic and thoughtful.

When companies don’t have a crisis communication plan and only communicate reactively to a situation, it can cause a lot of uncertainty, stress, and confusion for everyone.  

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Creating Newsworthy Stories

Companies that want to reach both media outlets and their own target audiences can greatly benefit from creating their own news stories. There are plenty of ways they can go about that, such as involving employees, creating a weekly or monthly newsletter with updates, partnering with others, and more.

These strategies are all great ways for businesses to develop their stories, share their opinions on current industry events, and promote their products as valuable and reliable resources for consumers.

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