Tourism and travel public relations play a key role in helping companies remain visible in their markets. Without the right PR strategies, most people might not even be familiar with a brand or what it does. These days, people tend to travel more frequently, and a lot further than ever before.
That means, companies have no choice but to work hard to stand out in a very competitive market. One of the best ways that companies in popular travel destinations can use to promote themselves is through public relations.
Through PR, companies can build a positive brand reputation, engage customers, and increase bookings, which can impact their business performance.
One of the benefits of public relations in tourism and travel is the valuable media connections that companies can develop and nurture. Many media outlets frequently release articles on travel destinations, such as lists of the top hotels to visit in a country, or the best businesses in a single location.
Companies should use their media connections to their advantage by ensuring they appear in such lists. That type of positive publicity can build a lot of credibility for companies, while also helping them create a positive brand image and reputation.
Aside from articles in publications from journalists, another way that companies can tell their stories in an engaging yet opinionated way is through press releases and blog reviews.
There’s no need for press releases or reviews to be very pushy to achieve some form of success for a company. Their main goal should be to help the company build more credibility and expose it to a larger number of people.
This shouldn’t be a surprise for most companies these days, but paying close attention to social media platforms is one of the main keys to success.
The internet has turned into the most popular channel for guests and travelers to learn more about travel destinations, book their trips, and more.
Over 80% of adults prefer to book all of their travels online these days, and between exciting photos of the locations and general data, every detail that’s presented by the business can encourage the consumers to make a purchase.
To figure out what works best, companies should be experimenting with different tactics and strategies.
Depending on the demographic a company wants to target, it can partner with different brands and influencers that are already popular in that market to generate more exposure.
There are plenty of social media influencers that are explicitly connected to the travel industry, and most of them can be found on Instagram.
However, there are some influencers who have extended their promotional activities to other social media platforms too.
Companies should ensure that they’re partnering with influencers who are already popular with their target audience.
As Co-CEO at 5W Public Relations, Dara Busch oversees 5W’s Consumer Practice, which includes Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods.