Since the pandemic, a lot of people have traveled the world vicariously, scrolling through photos. People are now taking tentative steps back in the realm of travel.
They are looking through calendars and searching for deals. In the tourism industry, there are three travel windows, peak, shoulder and off-season.
The main component of off-season allure is the price. As the demand slumps, so do the rates of most hotels and resorts. It is the same for car rentals, package deals, and flights, and package deals.
Less tourists mean more availability and better rates. In the off-season, tourists also get the sense of what it is like to be a local.
There is also the appeal of empty vistas for better photographs.Read More about Tourism Marketing Strategies for Off Season Bookings