How are DTC Brands Surviving Inflation?

Dara Busch, 5WPR on August 26, 2022

DTC brands are those that directly sell their products to consumers. They don’t use the traditional distribution channels of distributors, wholesalers, and retailers.

The direct-to-consumer model is also known as B2C (business-to-consumer), C2C (customer-to-customer), DTC (direct to consumer) and eCommerce.

The best way for DTC brands to survive inflation is by being transparent with customers about pricing, costs, and margins. Brands should be clear on what they’re selling and how much profit they’re making on each item.

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Which Companies Should Be Advertising on TikTok

Dara Busch, 5WPR on August 20, 2022

TikTok gives companies a great opportunity to promote their products or services and increase the target audiences, and their return on investment given the large user base that’s currently counting over 1 billion active users.

However, the biggest challenge that the companies face on the platform is standing out from the crowd and ensuring that the right audience will see a company’s ad at the right time.

Fortunately, companies that want to get more out of their TikTok advertising campaign should be utilizing the right strategies.

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Utilizing PR for Media Coverage

Dara Busch, 5WPR on August 16, 2022

With a strong public relations strategy that’s built around content, companies can meet their business goals more easily.

This type of strategy gives the PR team a reason to talk about the business with journalists and media outlets and can expand the reach of the piece of content to new potential audiences through earned media coverage.

It can also be useful in increasing back linking opportunities from authoritative websites which increases SEO rankings and efforts.

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Making The Complicated Simple

Dara Busch, 5WPR on July 18, 2022

It’s not always easy for companies to truly develop content that will be clear and easy to understand for the target audience, as well as make it perform well at the same time.

Without having skilled writers that will be able to translate any technical jargon or concepts into language that’s easy for anyone to understand, businesses won’t be able to create any content programs, which end up directly affecting their ability to differentiate themselves in a crowded market.

Fortunately, there are a few things that companies can do to turn their complex ideas into things that are simple to understand through interesting and engaging content.

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Learning About Targeted Campaigns from H&M

Dara Busch, 5WPR on July 15, 2022

Recently, the Swedish multinational clothing company H&M released a brand new collection of biodegradable baby clothes as a way to better target millennial parents.

This new clothes collection is a great way to better understand the brand’s overall strategy of trying to appeal to a brand new generation of parents that are unlike any of the other parents that have come before them.

With the new collection of compostable baby clothes, which is the first for the brand, H&M is trying to guide the public conversation toward more sustainability inside the fashion industry.

Additionally, the brand has started focusing on creating marketing campaigns that are targeted at millennial parents, simply by giving those new parents a lot more peace of mind regarding their purchasing decisions.

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Tourism Marketing Strategies for Off Season Bookings

Dara Busch, 5WPR on July 1, 2022

Since the pandemic, a lot of people have traveled the world vicariously, scrolling through photos. People are now taking tentative steps back in the realm of travel.

They are looking through calendars and searching for deals. In the tourism industry, there are three travel windows, peak, shoulder and off-season.

The main component of off-season allure is the price. As the demand slumps, so do the rates of most hotels and resorts. It is the same for car rentals, package deals, and flights, and package deals.

Less tourists mean more availability and better rates. In the off-season, tourists also get the sense of what it is like to be a local.

There is also the appeal of empty vistas for better photographs.

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Creating Authentic Video Content for Marketing

Dara Busch, 5WPR on June 17, 2022

Plenty of business owners understand the importance and benefits of video content for their marketing efforts, yet many avoid it simply because they’re not confident appearing in front of a camera.

Fortunately, there are a couple of ways that any business owner can become a lot more authentic and confident in the video creation process and achieve even better results from their marketing efforts through it.

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