Helping Consumers Make Purchasing Decisions
When looking to make a purchasing decision, consumers tend to go through a number of stages which constitute what companies call the buying journey.
One of the most important stages of that buying journey is when consumers are researching and learning more about products or services that they’d like to purchase.
During that stage, consumers are learning about the advantages and disadvantages of various solutions, and ultimately, the information they find helps them decide which solution they need to purchase to solve or ease their pain points.
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