Put simply, sales pages are quite similar to landing pages, and many companies consider them to be a subset of landing pages. However, on most types of landing pages, the main goal that companies have is to generate more leads, while on sales pages, it’s to get potential consumers to make a purchasing decision. With a landing page, companies make the first impression on potential consumers and start developing a trusting relationship while educating those customers, and the company should be directing those same customers when they’re ready to make a purchase to the sales page. Companies that want to create more effective sales pages need to know all of the different elements that go into creating such a page.
The first step that companies need to take when creating an effective sales page is to create a title that’s going to be catchy. That means making the titles longer compared to regular landing page titles to hook the readers in and keep their attention. To do that, the title should be a short statement or a single sentence that consumers will read and immediately understand what they can get from the offer that the company is presenting them with. The best way to create this type of title is for companies to figure out the biggest change or benefit that consumers can get when they purchase the solution and put the answer as the title.
Most companies tend to focus on the features that their solutions have on a sales page, instead of focusing on the benefits that the consumers can get. However, it’s important for companies to distinguish between the fact that their solutions provide their customers with features, and the reason why consumers make purchases is because of the benefits that they will get from those features. All this means that the benefits are going to be a lot more interesting to consumers compared to the features, which is why companies should be focusing on them instead of the features. Then, if a company wants to include the features as well, it should turn each one of the features of the solution into an advantage for the consumers.
One of the best ways for companies to get more people to convert with a sales page is by including social proof on those sales pages, in the form of customer reviews and testimonials. In fact, according to research, nearly 90% of consumers tend to trust other people’s reviews online in a similar way that they trust the recommendations that they get from friends and family. Showing potential consumers that other people have trusted the business, made a purchase, and were satisfied with their purchases is simply showing that the company can be trusted, while also showcasing to the potential consumers all of the benefits and advantages that they can get from the perspective of another customer.